Lots of people enjoy listening to music, but their tastes are quite different. Why do you like some musicians and others not at all? A study made in Israel and the USA tried to explain this phenomenon. The results are quite surprising. The researchers made a connection between the personality of the musicians and their fans. That occurs even when consumers ascribe an individual character to the musician without actually knowing it in detail. That also offers musicians the chance to earn money with it.
Musicologists have long been concerned with this question. What is in common between the type of personality and musical taste? There is no surprise that we prefer melancholy songs in sad phases and cheerful music in functional aspects. But what are the factors that shape our taste? Researchers from Barl Ilan University in Tel Aviv and Columbia Business School wanted to describe it. The psychologists went to work and recently published a study The self-congruity effect of music. They asked 80,000 people about this, so the results are certainly representative. Based on the specified music preferences, the scientists came to an astonishing conclusion.
Who Likes Taylor Swift or Coldplay?
Respondents preferred to listen to music from artists who were similar in character or who they believed should be a similar person as a respondent. To be able to assess this, the test subjects had to state and describe their musical taste. Then the researchers set out to ascertain the personality traits. Then they went to analyze the public perception of numerous rock stars. For example, Taylor Swift, Coldplay, and Bob Dylan were there. Their image and the content of their lyrics were the basis for creating their personality profiles. When the researchers started to compare these profiles with their fans, they found that there were numerous matches. Anyone who feels connected to an artist will also appreciate his music. That makes sense, after all, we can identify with music and feel understood by a good song. At the same time, there is also the risk of being trapped as a consumer in an artistic bubble. The attention to new music is waning.
But don’t be fooled by the similarities. That does not exist with the real personality of the artist, but with the perceived character. That can also be a staging. This study would undoubtedly allow the industry to adopt the career planned on the drawing board even more precisely to the possible wishes of the target groups. Musicians could be even more successful in the future when it comes to fulfilling the expectations of their fans musically because not every publicly perceived bad boy is one. The perfect son-in-law can only be the publicly constructed image of a smart manager to inspire the masses for the artist. It will be exciting to see whether the music industry will incorporate these findings into the implementation of artist profiles in the music industry. They are revealing.